§ Services / What we build
Everything your practice needs to book patients, built as one system.
We build four parts that work together: a brand that matches your clinical work, a custom website built to convert, a 24/7 AI Concierge, and a marketing engine tuned to what your category can legally run. It is one system, launched in weeks and run as one team.
§01 — The four parts
Everything the build includes, in depth.
01
Brand identity
In aesthetics, your brand is the first thing a new patient uses to judge you. The brand is the credibility: someone decides whether to trust you with their face based on how your website looks. So we build a real identity system — logo, palette, type, voice, and imagery — designed for your positioning and price point, never a theme resold to hundreds of other clinics. It is twenty years of Chicago design experience applied to your practice.
02
Custom website
A custom website designed around the patient you want to attract, not a template with your logo dropped in. It is component-based, fast on Core Web Vitals, and mobile-first, with a full service-page system, HIPAA-aware intake, and booking wired into the platform you already use. It is built to convert visitors, and you own it from day one: site, domain, and content.
03
AI Concierge
A custom AI Concierge that runs your front desk 24/7. It includes a treatment-finder quiz, a consult-and-booking assistant, and an automated review and reactivation engine, all tuned to your services and pricing. Speed matters: 81% of patients book with whoever answers first, so the Concierge qualifies and books at 2 a.m. on a Sunday, requests the review after the visit, and reactivates the patient who hasn’t rebooked in 90 days.
04
Channel engine
The marketing engine that keeps the system fed: paid ads & tracking plus a local-SEO foundation, built for your vertical. On the paid side, PHI-safe analytics, consent-mode pixels, and server-side tagging. On the organic side, Google Business Profile, schema, citations, and content. We run paid and SEO at full strength where your category allows them, and education and authority content where it doesn’t. We only run channels your category can legally use.
§02 — Adapted to each vertical
The same core system, tuned to each type of practice.
The core never changes: brand, website, and Concierge ship on every build. What changes is the marketing engine, matched to what each category is allowed to run. Med-spas get the full stack: paid social, paid search, local SEO, and email at full strength. GLP-1 and weight-loss get compliant, restricted paid ads plus local SEO and a retention engine, which keeps the account safe while less careful lead-gen shops get shut down. Hormone, longevity, and psychiatry, where the ad platforms block the category, get the education and authority content their research-heavy patients respond to.
A1Chicago med-spasFull paid + SEO stack
A3GLP-1 & medical weight-lossCompliant paid · Local SEO · Retention
A4Hormone, TRT & longevityEducation & authority engine
A5Cash-pay psychiatryQuiet SEO · Referral enablement
The pricing works the same way across verticals; only the channels differ. We never promise a channel your category is not allowed to use, and working within those rules is part of the strategy.
§03 — The pipeline
One system, end to end.
Awareness → click → consult → booking → rebooking
01Awareness
02Click
03Consult
04Booking
05Rebooking
We build it once, then run and improve it every month. One team, one strategy, and one number we report: booked consults per dollar.
Ready to book more patients?
Book a call and we'll show you how the system works: a free audit of your current marketing and a live Concierge demo on your own practice.