§00 — Verge / A patient-acquisition studio
Websites and marketing that book patients for med-spas and wellness practices.
Verge is a Chicago studio that builds aesthetic and wellness practices a complete patient-acquisition system: a brand, a custom website, a 24/7 AI Concierge, and the paid and SEO marketing to fill it. We launch it in weeks and run it as one system.
We report one number.Booked consults per dollar
§01 — The system
A complete system for booking patients.
Brand, website, Concierge, and marketing together.
Most practices have one of two problems: a good-looking website that no one finds, or marketing that drives traffic to a website that never converts it. Verge builds and runs both, so they work together. We own the whole path a patient travels — awareness → click → consult → booking → rebooking — as one system. One team, one strategy, and one number we report: booked consults per dollar. You never have to referee a web vendor, an ads vendor, and an SEO vendor blaming each other.
The machine, end to end
01Awareness
02Click
03Consult
04Booking
05Rebooking
We build it once, then run and improve it every month.
§02 — What we build
Four parts, built to work together.
01
Brand
A brand that matches the quality of your clinical work. In aesthetics, the brand is the credibility: a new patient decides whether to trust you based on how your website looks.
02
Custom site
A website designed around your positioning and price point, not a template resold to hundreds of other clinics. It is built to turn the right visitors into booked consults.
03
AI Concierge
A 24/7 front desk that answers questions, qualifies leads, and books consults, including the after-hours inquiries your voicemail would miss.
04
Channel engine
Paid ads and SEO where your category allows them, plus education and authority content where it doesn’t. We only run channels your category can legally use.
§03 — The Concierge
An AI Concierge that works your front desk 24/7.
81%of patients book with whoever answers first. The Concierge answers, qualifies, and books at 2 a.m. on a Sunday.
It captures the midnight inquiry, chases the review after the visit, and reactivates the patient who hasn’t rebooked in 90 days.
Find
A treatment-finder quiz that routes each patient to the right service.
Book
A 24/7 assistant that books consults, so no lead waits until morning.
Retain
Automated review requests and 90-day patient reactivation, running in the background.
§04 — The terms
Four promises we put in writing.
i.Flat fee.
ii.You own everything — site, domain, ad accounts.
iii.No auto-renew.
iv.A monthly report you can read in 90 seconds.
§05 — The studioWe’ve been designing in Chicago for twenty years. Now we build the system that books patients for your practice.
We use AI heavily, but AI is not what you are buying. You are buying twenty years of design judgment applied to your practice: a complete system launched in weeks, at a fixed price, from a team you can meet in person.
We build and run the system, your practice books more patients, and we are here in Chicago whenever you want to talk.
§06 — Who it’s for
One system, adapted to each type of practice.
A1Chicago med-spasFull stack · Anchor
A3GLP-1 & medical weight-lossCompliant paid + local SEO
A4Hormone, TRT & longevityEducation & authority engine
A5Cash-pay psychiatryQuiet SEO · Referral enablement
We never promise a marketing channel your category is not allowed to use. Working within those rules is part of the strategy.
§07 — Begin
Book a call and see the system working on your own practice.
We’ll give you a free audit of your current marketing and a live Concierge demo built on your own practice, before you commit to anything.