§ Approach & Pricing
One system. A price you know before we start.
How a Verge engagement works: the one system we build and then run every month, and exactly what it costs. These are real, published ranges. No “contact us for a quote,” no percentage of your ad spend, and no surprises.
§01 — The engagement
One system.
Built once, then run every month.
We don’t hand you a website and wish you luck. Verge owns the whole path a patient travels — awareness → click → consult → booking → rebooking — as a single system. It runs with one team, one strategy, and one number we report: booked consults per dollar. We build it once, then run and improve it every month.
The machine, end to end
01Awareness
02Click
03Consult
04Booking
05Rebooking
We build it once, then run and improve it every month.
§02 — How it works
Two parts, in a deliberate order.
01
Patient Acquisition System
A fixed-price, one-time build: brand, custom website, the full AI Concierge, tracking, and a local-SEO foundation. This is the starting point, and it produces an asset you own.
02
Growth Retainer
The monthly service that runs and improves the system: content, SEO, paid-ads management, Concierge optimization, and reporting. This is where the real growth happens; the build exists to earn it.
Every build tier leads into a matching retainer tier, and we quote them together. The build earns the retainer.
§03 — Build tiers
Patient Acquisition System — one-time build.
Three tiers. Every tier ships the same five parts — brand, custom website, the full AI Concierge, ads & tracking, and a local-SEO foundation — and the scope deepens as you move up.
Launch · one-time$8k–$12k
Best for the pre-launch founder or a new single-location med-spa — first real web presence.
BrandRefresh / light identity systemWebsite6–8 pages, custom on a page-builder frameworkAI ConciergeFull Concierge, upfront — treatment-finder quiz + 24/7 consult & booking botAds & trackingFoundational pixel + GA4, 1 platform launchedLocal SEOGoogle Business Profile + core on-page + schema
Graduates to Essential retainer · 3–4 weeksMost practices start hereGrowth · one-time$12k–$18k
Best for an established practice ready to scale, or a rebrand.
BrandFull identity systemWebsite10–16 pages, fully custom service-page systemAI ConciergeFull Concierge + SMS follow-up, lead scoring & routingAds & trackingFull tracking + 2 platforms launchedLocal SEO+ citations + 5 location/service pages
Graduates to Momentum retainer · 5–7 weeksSignature · one-time$18k–$25k
Best for a multi-service or premium flagship practice with category-leader ambitions.
BrandFull identity + collateral + photo art-directionWebsite18–30+ pages, programmatic service/location templatesAI ConciergeFull Concierge + reactivation/review engine + custom flowsAds & trackingFull tracking + server-side + 2–3 platforms + creative libraryLocal SEO+ programmatic page system + review-gen wired
Graduates to Signature retainer · 8–10 weeksThe full AI Concierge — treatment-finder quiz + 24/7 consult & booking bot — ships in every tier. It is never gated to a higher plan; upper tiers only deepen its flows.
§04 — Growth Retainer
The monthly service. $2.5k–$6k/mo.
Every retainer bundles content + SEO + paid-ads management + AI Concierge optimization + reporting + a care/maintenance baseline. It is a flat monthly fee — Verge takes no percentage of ad spend, ever. Ad spend is paid by you directly to the platforms; we never touch it.
Essential · monthly$2,500/mo
Pairs with the Launch build. Recommended min ad spend $2k–$4k/mo.
Content2 SEO pieces / monthSEOLocal maintenance — GBP, reviews, rankings, minor on-pagePaid ads1 platform managed (flat fee, no % of spend)ConciergeQuarterly tuneReportingMonthly 90-second revenue dashboard
Graduates from Launch · care baseline includedMost practices start hereMomentum · monthly$4,000/mo
Pairs with the Growth build. Recommended min ad spend $4k–$10k/mo.
Content4 pieces / month + email + social repurposingSEOLocal + programmatic expansion, citations, schemaPaid ads2 platforms, full-funnel, bi-weekly creativeConciergeMonthly tuning + new FAQ coverageReportingMonthly dashboard + 30-min review call
Graduates from Growth · priority careSignature · monthly$6,000/mo
Pairs with the Signature build. Recommended min ad spend $10k+/mo.
Content6–8 pieces / month + email program + campaign LPsSEOAggressive programmatic + authority / link buildingPaid ads2–3 platforms + continuous creative refresh + A/BConciergeContinuous optimization + net-new flowsReportingBi-weekly + monthly strategy call + QBR
Graduates from Signature · priority + enhancement hours3-month initial minimum, then month-to-month with 30-day notice. Media is billed directly to you by the platforms — never marked up, never a cut of spend.
§05 — The terms
Four promises, written into the contract.
i.Flat fee.
ii.You own everything — site, domain, ad accounts.
iii.No auto-renew.
iv.A monthly report you can read in 90 seconds.
No percentage of your ad spend, ever, and no à-la-carte add-ons creeping up the total. The flat fee is also the Illinois fee-splitting-safe structure: the compliant way for a medical practice to buy marketing.
Ready to book more patients?
Book a call and we'll show you how the system works: a free audit of your current marketing and a live Concierge demo on your own practice.